Cardlytics to Buy Dosh for $275 mln

Digital advertising platform Cardlytics (NASDAQ:CDLX) announced its planned acquisition of Dosh, a cash-back offers platform. The two companies, both Digital Commerce Alliance (DCA) members, offer complementary capabilities that bring value to consumers, advertisers and bank partners.

DCA Insight

Combining Dosh technology that powers direct to consumer and mobile wallet CLO programs with Cardlytics scale in powering bank CLO programs is a win-win move. Increasing advertising’s relevance is good for all industry players, especially advertisers and consumers—driving new business and superior returns through measureable consumer engagement.