Cardlytics to Acquire Bridg

Advertising platform and DCA member Cardlytics announced it is acquiring customer data platform Bridg. Once integrated, Bridg’s SKU-level insights will empower marketers to understand better, target and engage consumers. The transaction is valued at approximately $350 million. This announcement comes just weeks after Cardlytics’ acquisition of transaction-based advertising platform Dosh was completed.

Since its founding, Cardlytics has focused on providing a broad view into consumer spending with a detailed understanding of a customer’s individual project preferences. With the incorporation of Bridg’s SKU-level data into the mix, marketers will have the ability to deliver even more reach. Both organizations are known for their commitment to a privacy-first approach. This most recent move has the potential to revolutionize the industry.