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CardLinx Top 10 Women in Online-to-Offline Commerce

By August 1, 2019January 28th, 2021No Comments

Inaugural CardLinx Top 10 Women in Online-to-Offline Commerce for 2019

As today’s fin-tech, banking, e-commerce and digital advertising companies head for the next decade, it’s crucial that they position themselves for the next stage of growth.

To lead their organizations into the future, many have influential women executives at the helm that are driving change, innovation and opportunity.

The CardLinx Association researched and identified the top women at the forefront of the industry and identified the leaders making unprecedented strides in online-to-offline commerce. The CardLinx Association member companies span the online to offline, fin-tech, mobile payments, digital advertising, banking and loyalty program arenas.

To create the CardLinx Top 10 Women in Online-to-Offline Commerce, The CardLinx Association evaluated numerous candidates and identified 10 stand-out individuals who are:

  • Demonstrated leaders in innovation
  • Acknowledged as industry leaders by their peers
  • Leaders of significant businesses/organizations

Congratulations to the CardLinx Top 10 Women in Online- to- Offline Commerce for 2019 !

  1. 1. Erin Warren, General Manager, Rakuten Card Linked Offer Network

Erin leads the Rakuten Card Linked Offer Network “RCLON”. RCLON serves over 20 million consumers. Erin was previously SVP and Chief Marketing Officer of Cartera Commerce. A marketing veteran with 20 years of experience, Erin has always been motivated by the opportunity to enhance the way companies execute their marketing strategies to attract and retain customers. She is a Former CollegeWeekLive, Sallie Mae and UPromise executive with more than 15 years of direct-to-consumer digital marketing experience.

Erin was also a member of the 1994 and 1998 U.S. Winter Olympic Luge Team, and currently serves on the U.S. Luge Association’s Board of Directors. She is also a member of the board of directors of The CardLinx Association.

2. Jennifer Bailey, Vice President, Internet Services, Apple Pay at Apple, Inc.

Jennifer has led the Apple Pay initiative since its launch in 2014. Most recently, she has been responsible for Apple Card, a credit card that is built into the Apple Wallet app. Previous to her current role at Apple, she ran the Apple online store, growing the store to operate in over 40 countries while under her guidance.

Prior to Apple, Jennifer was senior vice president of Online Services and Operations at myCFO, a financial services firm. She also served as senior vice president at Netscape Communications. Earlier in her career, she held several management positions in marketing with SkyTel, GO Corporation and Teknowledge.

3. Kim Crawford Goodman, President, Card Services, Fiserv

Kim oversees Fiserv’s card services business, including debit and credit processing, ATM payment solutions and the Accel premier payments network. She has served in this role since April 11, 2018.

Prior to joining Fiserv Kim previously held various positions with American Express Company from 2007 to 2014, including her role as the President of Global Business Travel where she oversaw all aspects of the business unit’s online, offline and mobile solutions; consulting services; supplier negotiations; meetings and events services; and other innovative capabilities for corporate customers. Kim was recently named one of the Most Powerful Women in Corporate America by Black Enterprise Magazine.

4. Kirsty Rankin, Senior Vice President, Product Development, Data & Services, MasterCard

Kirsty’s leadership and vision in the digital advertising and card-linked commerce space has included heading the design and management of innovative loyalty value propositions for the merchant community MasterCard. She is an expert in the loyalty space and formally headed the team responsible for cross-border transactions globally. She has enabled and brokered extensive industry collaboration among industry leaders around the world.

Kirsty was previously Co-CEO of Pinpoint Pty Ltd, one of Asia Pacific’s leading loyalty and marketing service companies, where she was instrumental in the growth of the company to over 500 employees. She also helped to take PinPoint through an acquisition by MasterCard in 2014. Prior to Pinpoint, Kirsty worked at Qantas and American Express. She is currently a member of the board of directors of The CardLinx Association.

5. Beverly Anderson, Executive Vice President Cards, and Retail Services at Wells Fargo.

Beverly is responsible for the strategy, development, growth and profitability of Wells Fargo’s consumer lending group, including credit cards, auto loans and personal lines and loans. She has served in this role since 2017. She was instrumental in revamped Wells Fargo Propel credit card rewards program.

Before joining Wells Fargo, she focused developed and grew consumer and small business product portfolios for First USA (Chase), Fleet Bank (Bank of America) and American Express.

6. Sarah McCrary, CEO of GasBuddy

As CEO of GasBuddy, Sarah is responsible for leading the product and operations teams to deliver on GasBuddy’s holistic product vision and elevate the user experience to a level that serves as a competitive differentiator. Sarah is directly responsible for the Pay with GasBuddy savings program. GasBuddy is a top 10 travel app on the Apple App store.

Prior to serving as GasBuddy’s CEO, Sarah was COO of the company. In this role, her mission was to drive the operational strategy and execution necessary to deliver critical business results for the GasBuddy, its customers and its users. Prior to that, she served in several executive management roles for Heartland Payment Systems and as a digital transformation consultant for Signal318. She also served as CEO and COO for Leaf, a built-for-business Point of Sale (POS) system. There, she led the team to build an apps ecosystem and marketplace for SMB owners and operators.

7. Jill (Yates) Moser, SVP Digital Partnerships & BankAmeriDeals at Bank of America

Jill leads internal and external partnership initiatives that leverage Bank of America’s leading position in the digital technology and financial services industry. Jill is responsible for bringing strategic digital initiatives to market that enhance the company’s rewards program, expand marketing and advertising solutions, and generate alternative revenue streams.

Prior to Bank of America, Jill served as the General Manager & Director, Strategic Partnerships for Shop Your Way, where she successfully negotiated the launch of the SYW GasBuddy partnership. Her role at SYW drove relevance and incremental revenue for Sears Holding Company.

8. Deborah Liu, Vice President, Marketplace, Facebook

Deborah Liu leads Facebook’s Marketplace, a portal for connecting consumers and small businesses. Marketplace is used in more than 70 countries Worldwide by 800 million people every month. As part of this role, Deborah has spent the last five years overseeing Facebook’s Marketplace Product Group including product management, engineering and technical program management as well as payments and commerce strategy and product across Facebook’s family of apps. Previously, Deborah was Vice President, Platform and Marketplace for Facebook. Her responsibilities included heading analytics, social plugins, the developer experience and ads and games payments, and more. She has also served Facebook in several other product management capacities, directing payments, commerce and games credits.

Prior to her nearly 15-year tenure at Facebook, Deborah directed payments, commerce and customer rewards at other marquis Silicon Valley companies including eBay and PayPal. She also currently serves as a Board Member for Intuit.

9. Lynne Laube, Chief Operating Officer and Co-Founder of Cardlytics, (NASDAQ:CDLX),

Lynne Laube, who saw the tremendous potential of being able to aggregate purchase data early on , built a purchase intelligence platform that uses purchase data, layered with analytics, to solve major challenges for both banks and marketers that is able to give customers rewards for everyday spending habits. Cardlytics, now partners with over 2,000 banks to run their cash-back rewards. Lynne took Cardlytics public on the Nasdaq on February 2018, making it the first tech IPO of the year.

In 2018, Lynne was featured as an Inspiring Women to Watch by Inc. Magazine. Prior to co-founding Cardlytics, Lynne held senior positions at Capital one and Bank One.

10. Kim Fitzsimmons, US President, Merchant Services’ Corporate & Investment Bank, at JP Morgan Chase & Co

Kim brings more than 25 years to her role of driving business in the Corporate and Investment Bank Segment. In her prior role as president of commerce solutions, she was instrumental in the development of Chase Pay.

Prior to joining JP Morgan Chase & Co, Kim served as chief executive officer for Cynergy Data. Before that, she held several leadership positions at First Data, including president of independent sales and general manager of merchant services and community banks. She was also principal and co-founder of EFS Card Services. In 2013 and 2015, Payments Source and Bank Technology News named her one of the Top 20 Most Influential Women in Payments.


November 6, 2019 | Toronto, CA
As consumers become more tech savvy, there has been an increase in creative digital loyalty programs to engage consumers. In Canada, digital loyalty has become a big opportunity for retailers and technology companies to connect directly with their customers. At this CardLinx Forum, hear from the leading banks, technology companies and retailers on how they are combining the latest technologies to bring together online to offline commerce.

December 4, 2019 | London, UK
New commerce technologies and regulations have begun to radically transform the face of consumer experiences across all European markets. This conference brings together the leading digital companies, banks, card-linked technology companies, payment processors, and payment networks from the largest and most innovative commerce markets in Europe. Come hear from these companies on the future of online to offline commerce.

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