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CardLinx Forum Europe — DIGITAL LOYALTY

By May 20, 2019January 28th, 2021No Comments

At The CardLinx Europe in Paris on May 14, industry leading card issuers, banking institutions, e-tailers, retailers, business intelligence financial and marketing technology innovators from across Europe came together to share insights and dive deep into how AI is driving customer loyalty. Attendees included executives from top companies such as Discover, Mastercard, La Banque Postal, Hilton, HSBC, Diners Club International, UBS and Rakuten.

Key Themes:

The event entitled, Advantage AI: More Engagement, More Sales, focused on the opportunity that the General Data Protection Regulation (GDPR) will create around digital loyalty. It centered around the new frontier that GDPR is creating for more direct connections with consumers. A powerful speaker line-up from Krowd, Cardlytics, Collinson and Plebicom and Paylead participated. Each speaker shared their own experiences with combining big data analysis, geo-location, social media and retail engagement. The goal? A seamless blend of online and in-store experiences to improve the customer journey and transform shopping.

Keynote Speaker Lineup:

  • Cardlytics: Campbell Shaw, Head of Banking Relationships
  • Collinson: Colin Evans, Founder and Chairman
  • Plebicom: Gilles Nectoux, CEO
  • Krowd: Omar Rafii, Co-Founder and CEO
  • PayLead: Charles de Gastines, CEO – Co Founder

Colin Evans, Founder and Chairman of Collinson discussed why card-linked offer networks provide significant benefits for everyone and how to win in this space. Gilles Netoux, CEO of Plebicom explained how local shop owners can use Card Link offers to recruit customers, retain and measure digital loyalty and achieve return on investment. Campbell Shaw, Head of Banking Relationships for Cardlytics explained how to use purchase intelligence to drive and boost digital loyalty. In addition, Omar Rafii, CEO of Krowd spoke about how to target consumers with highly personalized offers. Finally, Paylead’s CEO and Co-Founder explained how to use Card Link offers to significantly boost purchasing power.

In sum, it was an impact filled event, delivering cutting-edge insights on using AI for greater ROI through customer and digital loyalty. If you didn’t get a chance to attend, don’t miss the Cardlinx Asia Forum, AI and Digital Advertising, “What Machines Get About Human Behavior” in Tokyo, Japan, on June 11, 2019. Register today.

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