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CardLinx Canada Forum – Driving Digital Loyalty

By November 19, 2019January 28th, 2021No Comments

Leading card issuers, financial institutions, retailers, card link technology and marketing technology innovators came together at CardLinx Canada to share key industry insights. Leaders from companies including Rakuten, RBC, TransUnion and Moneris were excited to share how they are using the latest technology to implement online-to-offline commerce. Executives from top companies in attendance included Samsung, MasterCard, Visa, Collinson Group, FIS, Fidel and many more.

Key Themes:

Digitalization Personalization is now deployed everywhere, from banking and aviation to mobile phones and refrigerators but its real power is the ability to streamline daily routines while providing value. Consumers have adopted new technologies and are embracing data and analytics in commerce. Keynotes offered insights on digital personalization, consumer behavior, data analysis, and retail branding that connect shoppers on-line and in-store.
Keynote Speaker Lineup:

  • CardLinx Association: Silvio Tavares, President and CEO
  • Rakuten: Jennifer Medeiros, Director of Strategic Partnerships
  • RBC Ventures: Anthony Chan, Senior Director
  • RBC Ventures: Darby Sieben, Head of Ampli
  • TransUnion: Paul Sy, Head of Market Planning Canada and Latin America
  • Moneris: Sanjeev Chib, Senior Director and Head, Data and Insight Solutions

Silvio Tavares, President and CEO of CardLinx Association, kicked off the event with a high level review of current industry trends. Jennifer Medeiros, Senior Director of Strategic Partnerships from Rakuten CLO Network, shared her insights on driving merchant digital loyalty with CLO. Anthony Chan, Senior Director with Darby Sieben, Head of Ampli from RBC Ventures, spoke about the future of data driven Canadian loyalty. Paul Sy, Head of Market Planning, Canada and Latin America from TransUnion, presented on the trends in Canadian consumer credit cards and data usage. Sanjeev Chib, Senior Director and Head, Data and Insight Solutions from Moneris, spoke about using payments data for merchant advantage. The event was filled with leading-edge insights to our members and the broader ecommerce and payments world. If you couldn’t attend this event, don’t miss our next one, CardLinx Europe in London on December 3, 2019. Register today!

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