CardLinx is presenting a panel on “Card-Linking: The Ultimate Tool for Your Loyalty Program” at the Merchant Advisory Group’s Annual Conference on Tuesday, September 27, 2016. CardLinx CEO Silvio Tavares will moderate and CardLinx members MasterCard, Shop Your Way and Quotient will discuss how card-linking has emerged as a silver bullet for reward programs and private label credit cards as digital marketing moves beyond dollars and cents to branding and loyalty. Panelists will also highlight how card-linking in digital marketing or loyalty card programs attracts new customers, engages loyal customers and increases revenue for merchants.
Panelists include:
- Brendaen Makechnie, Shop Your Way, Vice President Strategic Partnerships
- Carlo Cardilli, MasterCard, Senior Business Leader, Merchant Loyalty, North America Lead
- Bruce Sattley, Quotient, Senior Vice President Corporate Development and Strategy
The panel starts at 4:45p at the Sheraton San Diego Hotel & Marina in room Nautilus 3.