With explosive growth of mobile payments in Asia, it’s perfect timing for our Asia Forum today in Tokyo. Leading card issuers, banking institutions, e-tailers, retailers, business intelligence financial and marketing technology innovators from across Asia and the globe are coming together to share insights and explore the introduction of new payments and loyalty platforms. Leaders from companies including MasterCard, Yahoo Japan, Japan Foodie, OpenSparkz and Rakuten are excited to share how they are using card-linking with AI, consumer behavior, data analysis, and retail branding to connect shoppers on-line and in-store in Asia. Executives from top companies joining us in attendance include Discover, PayPal, Google, Toshiba, Capgemini, Lawson, FIS, Hilton, Mitsubishi UFJ Nicos, Mastercard, Sumitomo Mitsui Card and Rakuten, among others.
The event is entitled AI and Digital Advertising: What Machines Get About Human Behavior. It spotlights how the Asian market, where consumers adopt new technologies at one of the fastest rates in the world, benefits as innovative companies like AliPay, Amazon Pay and Yahoo Japan engage consumers and merchants. The event showcases best practices in using AI and other technologies to streamline daily routines while providing value through personalized offers. Industry leading speakers from Rakuten, Japan Foodie, OpenSparkz and Mastercard share their own experiences in using AI and other technologies, transaction and geolocation data, and targeted marketing strategies to improve the customer experience, boosting engagement and conversions in-store and online.
Keynote Speaker Lineup:
- CardLinx Association: Silvio, Tavares, President and CEO
- Rakuten: Taro Miyazaki, Assistant Manager, Payment Strategy Office
- OpenSparkz: Terry McMullen, Co-Founder and CEO, OpenSparkz
- Mastercard: Trisha Asgeirsson, Senior Vice President, North America Loyalty Solutions
- Japan Foodie: Lu Dong, CEO
Silvio Tavares, president and CEO of CardLinx Association, kicks off the event by exploring how AI is impacting all aspects of commerce. Trisha Asgeirsson, Senior Vice President, North America Loyalty Solutions, Mastercard, shares how her company is using Augmented Reality, AI and Card-linking to create a better customer experience. Lu Dong, CEO, Japan Foodie, offers insights about exponential growth for the Asia travel market and how the company is leveraging that growth to address traveler pain points with promotions and content. Taro Miyazaki, Assistant Manager, Payment Strategy Office, Rakuten Payment, Inc discusses how using technologies like AI, Rakuten Edy is bringing the convenience of card-linked payments to Japan. Terry McMullen, Co-Founder and CEO, OpenSparkz, explains how the company uses Platform as a Service Technology and AI, blending transaction and geolocation data to improve the customer experience.
We are very pleased to bring this event, filled with leading-edge insights into how Asia is building customer engagement and business growth, to our members and the broader ecommerce and payments world.
If you couldn’t attend this event, don’t miss our next one, CardLinx East Forum – Data Driven Commerce, in Washington DC on October 22, 2019. Register today.