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Linked Card Rewards Reliable Tenants

Linked Card Rewards Reliable Tenants

A digital banking app with an associated debit card lets landlords reward tenants for paying rent on time, renewing their lease early or making a referral to another renter, the Wall Street Journal reports. Watson Living Inc. is among recent organizations to integrate financial technology within the real estate industry.

DCA Insight:

Taking advantage of opportunity to build financial services into the infrastructure between tenants and property owners is a smart play. Landlords increase lease renewals, on-time payments and resident engagement—and lease holders reap rewards. Payments innovation in this space—which includes enabling renters to build credit scores with on-time rent payments—is a move that benefits all involved.

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