Digital Commerce Alliance Blog

May 25 2023

Friction in Digital Commerce

By Dan Currell Banks, Commerce Conversation

We've had several recent conversations with DCA members about reducing friction. But do we always want to reduce friction? Low-friction commerce is good. We see products we like, we transact with a...

Apr 28 2023

Should We Set Points Free?

By Dan Currell Banks, Commerce Conversation

If Points become more fungible, do they still drive consumer engagement? This week I was talking with a new DCA member – Points4Purpose – about setting consumer rewards “free.” Old-school...

Apr 26 2023

Points4Purpose Joins The Digital Commerce Alliance

By Dan Currell New Members

Please Welcome Points4Purpose to Digital Commerce Alliance! Points4Purpose (P4P) leverages the combined power of choice and giving to align your customer's purpose with that of your business. By supporting worthy...

Apr 17 2023

April DCA Summit Summary 2023

By Ryelee Ponce Summit

Executive Leaders from companies including Mastercard, FIS, Cardlytics, Augeo, Brand Networks, Valuedynamx and Dfinitiv explored the theme of the next generation of digital offers and payments at the DCA Summit…

Apr 17 2023

Healthy Alternatives to Cookies

By Dan Currell Data Protection

Life After Third-Party Cookies DCA members gathered in San Francisco last week to talk about the future of payments and offers – with deep dives into the potential and present...

Apr 07 2023

Do You Have Social-Media-Enabled Employees?

By Dan Currell Best Practices, Commerce Conversations, Digital Advertising, Digital Commerce No Comments

Work and life are blurred in lots of ways. Social media is part of that. I used to work in a bike shop. You know what I had a lot...

Mar 10 2023

Suscription Loyalty Programs

By Dan Currell Commerce Conversations, Digital Commerce, Loyalty Program No Comments

Subscription models are very profitable - until they're not. Will consumers keep signing up? Several DCA members have mentioned subscription loyalty programs to me in conversation lately – a strategic...

Mar 07 2023

Banyan Joins Digital Commerce Alliance

By Digital Commerce Alliance Digital Commerce, Member Spotlight, New Members No Comments

Please Welcome Banyan to Digital Commerce Alliance! Banyan makes it easy for consumers to connect their receipts to their chosen apps and services. Powered by the Banyan API, merchants can seamlessly...

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