April DCA Summit Summary 2023

Executive Leaders from companies including Augeo, NBA, VantageScore, TransUnion, Pipl, Triple, Solidus Labs, and Harness FI explored the theme of harnessing the disruption at the DCA Summit – our second hybrid conference of the year. Leading card issuers, financial institutions, retailers, card-linked technology companies, and digital marketing technology innovators came together at the DCA Summit to share key industry insights. Top companies in attendance included Microsoft, Sam’s Club, Bank of America, Discover, Mastercard, Rakuten, and many more.

At the DCA Summit, industry leaders discussed the theme of the next generation of digital offers and payments. These topics included: social activation strategies for the financial services sector; the promise of artificial intelligence in crafting hyper-personalized offers; high friction risks losing a generation; driving innovation through experimental test & learn; the role AI and personalization will play in consumer engagement; and engagement-as-a-service.

Dan Currell, CEO of the Digital Commerce Alliance, kicked off the event with some polling questions to the audience on taxes, AI chatbots, and Gen Z.

David Kristal, Founder and CEO of Augeo, and Jeremy Frick, Chief Technology Officer at Brand Networks, an Augeo company, were our first speakers and shared their insights on influence unleashed: social activation strategies for the financial services sector.

Jill Moser, SVP, Global Loyalty, Offers at Mastercard, and Scott Weller, Senior Advisor, Mergers, Acquisitions and Strategic Partnerships at Mastercard, presented on the promise of artificial intelligence in crafting hyper-personalized offers.

Our next speakers, Joe Fitzgerald, Chief Executive Officer of Dfinitiv, and Taylor Price, Chief Experience Officer at Dfinitiv, shared their insights on offers at the crossroads and high friction risks losing a generation.

Caroline Penn, Vice President of Product at Cardlytics, and Kathleen Lee, Senior Director of FI Partnerships at Cardlytics, spoke about a rewarding customer experience and driving innovation through experimental test & learn.

Next we heard from Ed Wogan, SVP, Chief Merchant Officer at Valuedynamx, who presented on delivering a relevant user experience and the role AI and personalization will play in consumer engagement.

Lastly, Cheryl Nuttall, Senior Director of Enterprise Strategy at FIS, presented and had a workshop related to engagement-as-a-service, the new frontier.

The event was filled with leading-edge insights to our members and the broader eCommerce and payments world. If you couldn’t attend this conference, stay tuned for our Fall 2023 Summit! You will be able to access all information once it’s available at digcomall.org/conferences.