2021 Digital Commerce Annual Industry Study Released
The Digital Commerce Alliance today released its annual industry study of members from around the world. This is the 6th year DCA has published key findings revealed by respondents from merchant, banking, payments, data, fintech, and card-linking organizations.
Card-linking programs top the list of digital marketing tools leveraged by respondents, surpassing social media marketing for the first year since the study’s inception in 2016. Thirty-five percent of study participants reported that their card-linking programs grew by more than 100% in the past year, strongly indicating card-linking has matured into a valued and proven means for engaging consumers and driving growth.